The Pros and Cons of Internet Marketing – How the Web Has Changed the Rules [Infographic]
Before the Internet, organizations had only two options for attracting attention for their business: To buy expensive advertising or get third-party ink from the media.
The web has changed the rules in today’s marketing world and organizations that are keeping up with the changes are finding great success.
Let’s take a look at some of the Internet marketing differences in today’s fast-paced world.
Pros and Cons of Internet Marketing – The Rules Have Changed
We’re fortunate to be living in this time in history, the time of another important communications revolution, but if you are not on board with the new rules of change as an Internet marketer, you might be hanging up your belt sooner than you think.
There is no doubt that people are solving the issues they face by turning to the web, but what we as network marketers need to understand is that there are certain ways of doing business on the web in order to be successful.
Inbound Marketing Tools Used for Internet Marketing
It has come to the attention of many businesses that the importance of Internet marketing, particularly as an inbound marketing tool, provides better results and revenue than traditional marketing.
More and more businesses are investing in content marketing campaigns, website upgrades and social media to name just a few.
To gain an understanding of why Internet marketing has grown in such popularity over the years, a person should first gain an insight into the advantages that this digital marketing tool presents for any size of business.
Some Highlighted Good Points of Internet Marketing
Marketing via the Internet can reach targeted customers more effectively delivering immediate results… real-time marketing tools can bring business more benefits than other tools.
Web-based marketing is more cost-effective… this form of marketing does not require large amounts of investment compared to what businesses have done in the past for mass media marketing.
The world just became smaller with Internet marketing, allowing businesses from one part of the world to market to another part of the world as if they lived in the same town.
Internet marketing can bring personalized and measurable results by customizing campaigns based on consumer profiles and behaviors allowing the marketer to gauge which particular marketing tool works best for their business.
Internet-based marketing can leverage the power of social media which in turn can help build relationships. Engagement is key and being able to interact with targeted customers in real-time can help build customer, supplier relationships.
Marketing on the Internet can level the playing field for small and large businesses alike and is available 24 hours a week, 365 days a year.
Like every good thing, there are some downfalls to this type of marketing.
The Cons of Internet Marketing
People are DROWNING in data because of the flood of information and the explosive blast of Internet marketing noise that has invaded our home and our mind.
Because of this, many consumers are ignoring Internet advertising making legitimate businesses lose traffic and of course revenues in the process.
Much of the marketing done on the Internet is not being taken seriously if it’s not done professionally.
First impressions matter whether you use the Internet or traditional marketing and advertising channels, so it would be a smart move to stay consistent and professional in whatever you do for marketing.
Unfortunately because of the flood of businesses popping up all over the net, this leaves you with large amounts of competition to deal with… the more competition, the more difficult and expensive it is to gain the attention of your targeted audience.
Getting a better understanding of the power of Internet marketing by giving a comprehensive look at its advantages and disadvantages will prepare business owners and digital marketers for years to come.
There are many additional pros and cons for Internet marketing on the Infographic below…
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