Mistakes Companies Should Never Do in Social Media
Every business company is now turning into social media to promote their business, and connect with their readers.
It is the “in” thing in online marketing because everyone seems to be on the internet, connecting with their friends or sharing interesting contents.
It is just logical that companies go to the place where their target audience are always present.
But using corporate social media accounts is not like the way individual user uses it. Companies do not realize that using social media the wrong way can hurt them instead of boosting it. Don’t let that happen.
To help, analyze these mistakes companies do in social media:
Posting Updates Any Time of the Day
Not all people are online to check your updates. The time they go online, your updates are already buried under other people’s updates. For optimum effect, you have to post updates when many people are online. A study made by Buffer App says that engagement to updates are 18% higher on Thursdays and Fridays than other days of the week. But in Twitter, the weekends are the time when more people are responding to tweets.
Too Much/ Few Updates
Always update you account to keep your followers informed about you. You can also share pictures, infographics, news and videos. According to Kissmetrics, in Facebook photos get more engagement than ordinary updates. It gets 84% click-through, as well. On the downside, posting too much might flood the feeds of your followers. Consider the fact that they might want to read other contents from other people. Post in moderation, just enough to keep page activities going.
Don’t Post Same Content Multiple Times
Don’t you want to block the person who keeps posting the same things over and over? But no, posting multiple times can actually improve your web traffic and sales. Guy Kawasaki, explains that, “I don’t assume that all my followers are reading me 24 x 7 x 365.” He posts tweets three times a day in 8 hour interval and he believes that this is the reason why he gets thousands of traffic daily. Not all people use social media at the same time, so update several times help in reaching trough more followers.
Posting Unrelated Stuff
Never post celebrity news if your company is about books. Consider your followers, they follow your feeds because they love books not gossips. Stick to a theme to create a solid image for your company, and this theme should reflect on what products or services your company sells.
Follow Too Many/ Few People
For a newbie company, following people to get noticed is important. But this does not guarantee that they’ll follow back. Too many follows make your account spammy, whereas following few makes you less connected to people. Be wise to create balance in your follow to followers ratio because it also gives an image on what you are as a company. Also, poor ratio might trigger suspension, especially in Twitter so be aware of that.
There are many instances when users vent their anger through your social media. Don’t act too offended. Be open-minded instead of arguing with them and just help them as much as you can. Reply to their tweets or status to share your concern but don’t make the conversation public. Continue the communication using private messages.
Not Connecting to People
Your accounts are made to connect to people. Don’t act like a wallflower in a party, ignoring others. Immerse yourself to the conversation and answer your followers’ questions. This helps you get closer to them to provide them with better product or service.
Treating All Social Media the Same
While all social media platforms may look the same, they are still different in many ways. The audience, the language, and the custom varies. That is why, it is important for the administrator to understand how a certain platform works, before posting anything on it. Most companies tend to post identical contents on different platforms. This is not a good practice because it makes updates impersonal.
Not Having Social Media Policy
Your social media accounts might be properly managed but the social media accounts of your employees are dangerous time bomb. They may harm the company’s online presence anytime. Create a social media policy to remind your employees on how they should present themselves online.
Social media is very effective to connect to the market, boost sales, and promote the company. But be careful! It can badly damage your brand too.
Your company social media accounts are like a double edged swords- effective but dangerous. Any wrong use can destroy your company’s brand name. So be careful. By knowing the bad ways other companies use their social media accounts, you get to plan and wield social media, only to your advantage.