8 Rules to Publish Awesome Blog Content That Attracts Visitors and Shares
When it comes to writing content for a blog, the first few sentences are crucial. If the first few words don’t tempt the reader to proceed to the second sentence, then your article is obsolete, and so is your blog. A blog focuses on discussions – that is, on posts that appeal to human emotions, urging readers to interact with the content and share their ideas in the comments.
When working on a quality blog article, it is important to write it in an attractive, inspiring way to grasp the readers’ attention. Plus, do not forget that the ultimate goal of these articles is social media shares – let’s keep in mind why all of these buttons are always there. Also note that when you share your blog on Facebook, only a few first paragraphs can be seen. So, they have to be as engaging as possible.
Sure, there are plenty of suggestions that will help jump-start your blogging career. The basic tips are quite simple and apply to every single blogger out there. The first golden rule of blogging is to be direct and clear; the second one is to write witty but not fancy. Remember that people love humor. And here are eight more rules of creating awesome blog content.
Rule 1 – Always Write What You Know
The first rule of blogging is to never write about something you don’t know or haven’t seen. More knowledgeable people will call you out on the misinformation, and the blog will gather negative comment. Although bad publicity is better than no publicity, I highly recommend that you start off with a safer approach.
Note: Another point to remember is that blogging is about sharing what you think or what you see in the world. So, it is not surprising that your posts and ideas will be subjected to criticism – even when covering topics you know inside-out. Criticism, in its turn, should not be taken too close to the heart. If you perceive it as an objective feedback, it can help you grow and improve your blogging skills in the long run.
Rule 2 – Design
Someone once said that it’s all about the looks, and this is kind of true. Before anyone reads a single line, the visitor will (consciously or subconsciously) evaluate your site design and logo (if any).
One more thing to consider is your site navigation. The logic has to make sense and people should have simple access to all of your previous posts. You can either keep them in chronological order or (even better) link your new posts with the old ones. Make sure the posts you link together are relevant, of course.
Rule 3 – Content
Hundreds of bloggers don’t bring anything new to the table, so do everything it takes to avoid generic content. It doesn’t mean that your niche has to be unique – this will be next to impossible these days. But, even when you write about cuisine or world travels, which are quite common topics today, you can surely make your thoughts stand out. After all, you are sharing YOUR ideas, and your ideas can and should be unique.
A note: cover multiple angles and opinions in your blog posts. Don’t present just one opinion, base your post on a summary of at least 4-5 ideas. For example, when you post a picture of a beach on your blog, don’t write: this is an awesome beach! Write: “I heard that famous actors spend their vacations here, I understand why now”; then, build on that argument.
Rule 4 – Be Clear on Your Goals
You need to focus on quality over quantity. People will share and be more attracted to your content only if you post high-quality work. There are thousands of generic, ordinary articles on the web, and if you truly want to stand out, you should do more than that. Instead of posting ten mediocre articles, create one great piece that inspires your followers.
A note: even though the quality is more important than quantity, regular submissions are vital, too. Ideally, you should create some kind of publishing schedule and stick to it. If you already have followers, they will be anticipating your posts on a regular basis, and failing your readership is not a good idea.
Rule 5 – Embrace Trends and Popular Subjects
Obviously, bigger trends attract more readers – this is just pure math. On the other hand, when too many people are talking about the same thing, the chances of creating generic content are higher, too. So, we come back to the notion of your individual, unique perspective – again.
Talk about big trends and popular subjects, but do it in your own creative way. People like to connect on an empathic level with writers; so, you should make your angle easy to understand. To keep updated on what’s hot in your field, create a case-study profile on what is popular and what is not.
Rule 6 – Raise the Standard
Don’t limit yourself to good; always strive to grow better. Sure, there is a huge difference between growing better and turning into an obsessive perfectionist. Accepting your work is very important, too.
If you have created something engaging and of value, you will (most probably) be satisfied with your work. But, of course, keep a clear head. Perhaps, one of the best tips here would be to regularly check out your fellow bloggers’ posts – see what they write about and how they do it. Also, keep an eye on your readers’ feedback – it can be more useful than you think.
Rule 7 – Interact with Readers
Speaking of readers, don’t forget to respond to their comments – good and bad ones. Even if the comments are highly critical, maintain a stable approach and avoid the toxic online behavior.
The best ways out would be to thank a person for pointing out the inconsistencies in your post. But, of course, do not forget that some people are simply looking for an online ‘fight.’ It’s easy to spot them – as a rule, their criticism is far from reasonable. You can surely try to reason and understand their points of view, but chances are – it will not do you any good. So, it might be better to ignore some openly vile comments.
Rule 8 – Planning Ahead Can Keep You from Failing
Being a blogger means planning your publishing schedule, figuring out ways to get rid of the writing block, and keeping a clear head when your readership attacks you with negative comments.
Most of these setbacks will happen sooner or later, and knowing how to deal with them can make a difference between success and failure. Be an inspiration to those who follow your blog. The ‘link’ between the author and the reader is fragile, especially if you are not ready to maintain this relationship. The readers will follow you and subscribe to your content only if they can relate to your posts.
I can tell that these are the basic rules, and if you follow them carefully, your blog traffic will grow beyond your expectations. Provide common content in a unique way. Be legendary!